Google Ads & How it works

What is Google Ads ? & How Google Ads workHow Google Ads Work

Google Ads is an online advertising platform , which helps business to reach their interested customers with the help of google and their partners. the googls ads platform run on the pay-per-click(PPC) advertising. PPC it means like you should pay for your when every user or visitors click on the ads. How Google Ads Work.

Types of google Ads

  • Search Ads
  • Disply Ads
  • App Ads
  • Shopping Ads
  • Video Ads

Creating process of Google Ads account , How Google Ads Work

We can create our google ads with the different ways , but we should try to create as simple as we can .

Open your Google - search - ads.google.com - Click on create the new google ads account - click on the switch on the expert mode

Now the next option is what's your goal to creating a google ads  account, but we should click on the below that is create an account without goal.How Google Ads WorkAfter confirming your Billing countryand time zone and also currency , we can submit the process . now the process is complete and lets explore the google ads campaign.

Now you entered in the google ads structure (in their overview section ) . google ads account setup process is complete.

Let's Make a search ads for a Digital Marketing Agency

create a new campaign and working on it .

How Google Ads Work

 

firstly we should choose a goal for our google ads ,

Goal - goal is like what we want to achieve through this campaign.

google gives us some examples of goalm that we can choose or we can go without choosing anygoal also, but we should choose a goal and start finishing our ads.

1-Sales- If any type of business need that they want to more sales of their product or business , they can choose this goal and finished their google ads , it's really very much effective for every business.

2-leads- Any types of business  which want to take more leads or queries they can go with this type of goal.

3-Website traffic- Any online business which is new their fields or they want to more traffic on their website (traffic means more user visit their websites) they should chooswew this goal and continue their google ads.

4-product and brand consideration- Encourage people to explore your products or services.

5-Brand awareness and reach- Reach a broad audience and build awareness.

6- App promotion- Get more installs and interactions for your app.

there are six type goals in google ads which we can choose or we can create ads without goals or custom goal. (How Google Ads Work)

We are creating ads for Digital marketing agency , we  can choose website traffic for them or we can also choose leads but we are choosing website traffic. after choosing website traffic the new option is which type of ads you want to create , we can go with search ads that's we already told about it.

Now the next process is to filling the website URL we are submitting the link of the website is www.thedigiway.com/  and click on the continue .

campaign setting process is going on , now give the campaign name and choose the network for our ads ,

Targeting and audience - here we should choose our audience whom we want to sell products or services , we can choose .

language - the next option is to choosing the audience language and we can choose through our needs.

Audience- we can choose audience with their interest behavior etc.

Budget - google is asking our daily budget for google ads.

bidding- now they want to your bidding process how you him, choose on the clicks and strategy is manual cpc not on maximum clicks.

there are more options for our ads like Ads schedule , ad rotation etc. ( How Google Ads Work)

and other options is sitelink extension, callout extensions & call extension , ,we can fill it and keep continue .

Now campaign setting completed (topic- How Google Ads Work)

next process is set up ad groups

Ad group type - 1- Standard  2- Dynamic

Standard - standard means google recommend this type and all option show that we can choose their options.

Dyanmic -it mean all function we can create by ourselves we dont have recommendations by google .

Fill the ad group name and some keyword related their business. maximum we can fill 20 keywords in an adgroup.

now ads setup completed and the next process is creating ads .

There are 3 headline with 30- 30 characters we can full fill it and 2 description with maximum 90 characters

after filling these information now our ads almost complete and its goes for google approval , if all looks good they approved within 24 hours. after approval we can run it .

finished topic Google Ads & How Google Ads Work)

thank you

(topic- How Google Ads Work)

What is ecommerce

What Is E-COMMERCE

 

What  is e-commerce-

                                                          E-commerce also known as e-business or electronic business, is simply the sale and purchase of services and goods over an electronic medium, like the intrnet . It also involves electronically transferring data and funds between two or more than two parties.

 

 E-commerce website-

An e-commerce website is that type of website which sells products or services directly to customer through the help of  Internet. It’s also give us a falsity of online transcation of money payment and funds and Data  transaction. In other words, it’s like shopping mall where we can purchase any products and send him money easily way.

How we can create e-commerce website

  • Domain name

Fisrtly we buy domain name for our e-commerce website like xyz.com . before buying any domain name we should take the help of different types of blog about domain name, because we don’t know what types of domain rank on google . we should not buy any domain like xyz23.com , its  not easily rank on google .

(topic- What is e-commerce)

  • Hosting –

                       Hosting is also called web hosting or Website hosting.

Hosting is service that allow us to post our web pages , it’s also known as html files to the internet. Websites are hosted  on a special computer that is called a server, and this server allow to internet users  for connecting your site , after putting your website url.

     After purchasing domain name and hosting plans we should connect domain and hosting with each other and then easily  it’s upload on internet server.

(topic- What is e-commerce)

Customization of website-

                                                    After completing these process of connecting domain with hosting , we go for c-pannel and install the cms (content management system) like wordprss , joomla , drupal etc. but I always prefer to use wordpres , because its easy to use and its very simple. After entering the wordpress we go for theme and search for our needed category like e-commerce and install a theme or we don’t like anyone of them we go google and search best wordpress theme for e-commerce website and download one of them and isnstall into the wordpress.

After completing theme installation we can add some pages of our website like shop , cart , offers etc.

Now we go for plugins because plugins are define the major role for our e-commerce website .

(topic- What is e-commerce)

Plugins-

                        Plugins  are  software which provides some extra features for our website and make it handsome . before making wordpress site we should we a normal website so we can use some other plugins like metaslider , pagebuilder, siteoregin css,

Black studio tinnyMCE widgets, etc. After Adding these widgets we can go for making an e-commerce website.

These types of plugins can make us professional e-commerce website or store,

  • Woocommerce –

Woocommerce inherits all of the strength and realibilty of wordpres and uses it to built a word-class ecommerce experience for retailers and their customers. After using this plugin we can easily add all typs of product in our website.

After adding woocommerce we use a payment gateway for transcetion. We can use instamozo or payumoney for our online transcetion .

(topic- What is e-commerce)

         .Instamozo-

it’s only can help for Indian rupees .not for other countery . we can  search on google instamozo.com and give him some required information about our business and bank account details .   After completing this we add instamozo plugins and connect with site for our transcetion.

 

  • Shiprocket-

                              Ship rocket is a delivery partner of our e-commerce  business it’s provide a best shiping services through their courier companies. Same feature here also as instamozo, we go shiprocket website and give them required information and install this plugin and connect with the website .

 

Thank you… for reading this blog please review us

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Email-thedigiway23@gmail.com

(topic- What is e-commerce)

What is google

Google


Google is an American multinational technology company ,which specializes in the

internet related services and product’s which include online advertising
technologies , search engine, cloud computing , software, and hardware. it was
founded in September 1998 by “Larry page” and “Sergey brinh more
than 70% of worldwide online search request’s are handled by google, and it’s
headquarters is located in “Mountain view ,california”. it’s a subsidiary of
the holding company “Alphabet Inc” . in 2005 google apointed as Ceo
“sundar pichai”.

Initial challengeg

Google began in January 1996 as a research project by Larry Page and Sergey Brin
,when they were both PHD students at Stanford University in Stanford, California.
The project initially involved an unofficial “third founder”, Scott Hassan, the
original lead programmer who wrote much of the code for the original Google
Search engine, but he left before Google was officially founded as a company
.Google’s homepage in 1998 Google’s original homepage had a simple design
because the company founders had little experience in HTML, the markup
language used for designing web pages.

Groth of company

in mid-1998 sergy Brin and larry Page began receiving outside financing. They
ultimately raised about $1 million from investors, family, and friends and set up
shop in Menlo Park, California, under the name Google, which was derived from a
misspelling of Page’s original planned name, googol. By mid-1999, when Google
received a $25 million round of venture capital funding, it was processing 500,000
queries per day. Activity began to explode in 2000, when Google became the
client search engine for one of the Web’s most popular sites, Yahoo!. By 2004,
when Yahoo! dispensed with Google’s services, users were searching on Google
200 million times a day. That growth only continued: by the end of 2011 Google
was handling some three billion searches per day. The company’s name became
so ubiquitous that it entered the lexicon as a verb: to google became a common
expression for searching the Internet.

Approch

google was too late to introduce to recognise the popularity and adverising
potential of social network as facebook, twitter . it’s first attempt to create a
Among several problems, the network was limited to users who had Gmail
accounts, and it created privacy issues by featuring a default setting that showed
a user’s profile to anyone. Even before Google Buzz had shut down, the company
launched Google+ in June 2011, at first to a limited audience and then to anyone.
Within a year of its start, the social network service had attracted more than 170
million users. Facebook, by contrast, had taken five years to reach 150 million
users.social network Google Buzz, started in 2010 and closed less than two years
later.
the real aim of google is “To make sure you get what you need from there and
make your life little bit.



Content marketing

CONTENT MARKETING

Introduction

Content marketing is one of the best type of marketing which focused on creating, publishing, and distributing content to attract and acquire a clearly defined audience with the purpose of driving profitable customer action. Content marketing helps companies to creating sustainable brands provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This is new form of marketing and it’s not allow does to direct sales. Instead, it builds trust with the audience.

Types of content marketing

1- Blogs Bloging is one of the best popular types of conent marketing for small business , blogs are one of the best ways to Imporve SEO and drive more traffic for your site from the Serach engines. It’s also profitable for your limited marketing budget .
2- Videos If you want to stayon digital marketplace , it ‘s vital that you find a way to grab your target audience’s and engage them quickly , consumers are today viewing more video content than ever before. So video is a great content content marketing tactics.
3- Infographic Infographic helps business to educate their audience and provide morethat can add value for leads and customer’s information. This is statics which helps for knowing him why something is valuable or how something works:
4- Casestudies Case study is also one of the most valuable types of content marketing . casestudies are basically customers stories that illustrate how your has helped specific client or customer to becoming successful , businesses can use case studies to highlight their special applications or uses for their services and products
5- E-books ebooks are also one of the best types of content marketing for gathering lead information it’s important to note that ebooks require a bit more of an investment than some other types of content marketing like blogs or social posts.they are longer and more involved to create .

Why is content marketing ?

Brand awareness & building trust

Building brand awareness can be very difficult and expensive through advertising . so content marketing however , can be a mor cost effective way of awareness .And One of the greatest benefits of content marketing is the reputation building qualities of great content . Great content can help you to building trust with your leads and customers.when consumers read your content , they start to develop an opinion about your brand . If the content that they finds engaging, valuable, and educational,thent they will start to think the same about your business.

Increased organic visibility (SEO) and traffic

The importance of content marketing becomes more clear when we look at the role that content plays in helping to your business for building and improving at search engine optimization. Nowday’s it is common to see sites drive morethan half of their oragenic traffic come from content oriented pages asopposed to category and service pages and even the homepage.

Content works long after publisihing.

  • Increase referral traffic.Content marketing helps you set yourself apart from competitors.
  • Content helps support nearly every other digital marketing strategy.

Conclusion

After describing about content marketing and benifites of content marketing , it’s easy to see why is content marketing important for all type of business . content marketing not only effective for your brand visibility but also it can help us to building our stronger relationship with customers and leads . It’s going to be an increasignly important a part of the marketing strategy for online business going forward.

CONTENT MANAGEMENT SYSTEM (CMS)

Content Management System

MS full form is content management system, It is a software program that can be used to manage the creation and modification of digital content. Cmses are typically used for enterprises content management (ECM) and web content management (WCM). An ECM facilitates collaboration in the workplace by intracting document management, digital assest management and records retention facilitates, and providing end users with role-based access to organization’s digital assests.
a content mangement system typically has two major components: a content management application (CMA), as the front-end user interface that allows a user , even with limited experties , to add , modify, and remove content from a website without the intervention of a webmaster; and a content delivery application(CDA), which comaplies the content and updates the websites.

Content Managers are tasked with building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, managing a content team, growing an online


Enterprises con
tent management (ECM)

ECM is extend for the concept of content management by adding the timeline for each content item possibly enforcing , processes for the creation , approval and distribution of them. system that impliment ECM generally provide a secure repository for manage items, be they analog or digital, that index them. they also include one more methods for importing content to bring new items under management and several presentation methods to make items available for use .
Web content management system (WCM)


web contement management system is a software content management system (CMS) cms specially for web content . it provides websites authoring , collaboration , and adminstration tools that help users with little knowledge of web programming languages or markup languages create and manage website content . A WCM provides the foundation for collaboration , providing users the ability to manage documents and output for multiple author editing and participation. most systems use a content repository or a database to store page content , metadata ,and other information assets the systems needs.
Other popular features of CMSes include :

  1. SEO friendly URLs
  2. Integrated and online help , including discussuon boards
  3. Group based permission systems
  4. Full template support and customizab
    le templates
  5. Easy wizard-based install and versioning procedures
  6. Minimal server requirements
  7. Integrated file managers
    CMS software vendors
    there is a huge number of both free and subscripition-basrd offerings available for personal and enterprise use. there are some examples of CMS platforms providers :
    Share point – A collection of cloud – and web-based technologies that makes easy to store.
    Documentum- it provides tools for storing and retriving content rapidly,and it’s known for fine-grained access control.
    Joomla- A free and open sourceWCMS built on an MVC framework.
    WordPress- Another free and open source WCMS based on PHP and MySQl. wordpress can be utilized as a part of an internet hosting service (WordPress.com) or it can be deployed on a local computer to act as it’s own web server(WordPress.org)
    DNN- Provides marketers with the content management tools they need to easily access all of their digital assets regardless of where they are stored, publish content to any online channel.
    Backdrop CMS- A free and open source CMS that is part of the Drupal project and focused on providing affordable CMS for small and medium sized organizations.
    Based on market share statistics, the most popular content management system is wordpress, used by more than 28% of all websites on the internet, and ny 59% of all websites using a known content management system, followed by Joomla and Drupal

Some Examples

  • WordPress. WordPress is by far the most popular content management system. …
  • Joomla. After WordPress, Joomla is the second most popular CMS. …
  • Drupal. …
  • Magento. …
  • Squarespace. …
  • Wix. …
  • Ghost.

I Hope our content is valuable for you information , and if  it is  valuable for you you can give us feedback. 

thank you


Name- Vishal kushwaha
mauryavishal048@gmail.com
6387420956

Digital marketing

What is Digital Marketing

What is Digital Marketing

What is Digital Marketing

Digital marketing is a strategy of doing all business in present and
future time . because with over 460 million internet users, India is the
second largest online market, ranked only behind China. By 2021, there
will be about 635.8 million internet users in India.
and there are different types of soures of doing digital marketing as –
social media marketing , Email marketing ,affiliate marketing , content
marketing , mobile marketing ,etc. and it’s not costly it can be in cheap
price.


Social media marketing(SMM)-Topic(What is Digital Marketing)

I think all people who has a smartphone, tablet, laptop, etc. they are almost
50% to 60% people uses any social media network as- facebook ,
Whatsapp , instagram, twitter, etc. so these are the reason of doing
social media marketing.
SMO(social media optimization) is a part of smm and it is non paid and
efective type of strategy of collecting or gathering people’s on your
page or post.
E-mail marketing

email
marketing is the best way of direct selling or it’s a good methodof awareness about your product or business plan , 

What is Digital Marketing

What is Digital Marketing

because 85% to
90% user of smart phone of sharing their personal information. As a
example importance of email marketing – all companies are connected
through email of their implies .
Affiliate marketing-
In short term affiliate marketer is like a
medium of selling product ‘s and plan’s of companies in their on
websites or their social media pages or by url and etc. most uses of
affiliate marketer is in large online selling companies as- amazon
,flipkart , snapdeal, etc. Affiliate marketer payments are in their
conversion of selling products . and Affiliate marketing is also a good
option for online business .

Content marketing-


In general, content marketing is a marketing technique which involves
creating and spreading contents valuable from the point of view of
recipients of the content, aimed at drawing attention and thus
engaging a community gathered around a particular target group.
Content is what users want to read, learn about, watch or experience.
From the perspective of business, content is important information
presented on a website, in an application or by means of otheravailable channels of digital presentation, which have the mission of
communicating

Other types of marketing 

Search engine optimization

 

 

Blogging

 

What is Digital Marketing

What is Digital Marketing


Explained by vishal
kushwaha