What is google


Google is an American multinational technology company ,which specializes in the

internet related services and product’s which include online advertising
technologies , search engine, cloud computing , software, and hardware. it was
founded in September 1998 by “Larry page” and “Sergey brinh more
than 70% of worldwide online search request’s are handled by google, and it’s
headquarters is located in “Mountain view ,california”. it’s a subsidiary of
the holding company “Alphabet Inc” . in 2005 google apointed as Ceo
“sundar pichai”.

Initial challengeg

Google began in January 1996 as a research project by Larry Page and Sergey Brin
,when they were both PHD students at Stanford University in Stanford, California.
The project initially involved an unofficial “third founder”, Scott Hassan, the
original lead programmer who wrote much of the code for the original Google
Search engine, but he left before Google was officially founded as a company
.Google’s homepage in 1998 Google’s original homepage had a simple design
because the company founders had little experience in HTML, the markup
language used for designing web pages.

Groth of company

in mid-1998 sergy Brin and larry Page began receiving outside financing. They
ultimately raised about $1 million from investors, family, and friends and set up
shop in Menlo Park, California, under the name Google, which was derived from a
misspelling of Page’s original planned name, googol. By mid-1999, when Google
received a $25 million round of venture capital funding, it was processing 500,000
queries per day. Activity began to explode in 2000, when Google became the
client search engine for one of the Web’s most popular sites, Yahoo!. By 2004,
when Yahoo! dispensed with Google’s services, users were searching on Google
200 million times a day. That growth only continued: by the end of 2011 Google
was handling some three billion searches per day. The company’s name became
so ubiquitous that it entered the lexicon as a verb: to google became a common
expression for searching the Internet.


google was too late to introduce to recognise the popularity and adverising
potential of social network as facebook, twitter . it’s first attempt to create a
Among several problems, the network was limited to users who had Gmail
accounts, and it created privacy issues by featuring a default setting that showed
a user’s profile to anyone. Even before Google Buzz had shut down, the company
launched Google+ in June 2011, at first to a limited audience and then to anyone.
Within a year of its start, the social network service had attracted more than 170
million users. Facebook, by contrast, had taken five years to reach 150 million
users.social network Google Buzz, started in 2010 and closed less than two years
the real aim of google is “To make sure you get what you need from there and
make your life little bit.

Content marketing



Content marketing is one of the best type of marketing which focused on creating, publishing, and distributing content to attract and acquire a clearly defined audience with the purpose of driving profitable customer action. Content marketing helps companies to creating sustainable brands provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This is new form of marketing and it’s not allow does to direct sales. Instead, it builds trust with the audience.

Types of content marketing

1- Blogs Bloging is one of the best popular types of conent marketing for small business , blogs are one of the best ways to Imporve SEO and drive more traffic for your site from the Serach engines. It’s also profitable for your limited marketing budget .
2- Videos If you want to stayon digital marketplace , it ‘s vital that you find a way to grab your target audience’s and engage them quickly , consumers are today viewing more video content than ever before. So video is a great content content marketing tactics.
3- Infographic Infographic helps business to educate their audience and provide morethat can add value for leads and customer’s information. This is statics which helps for knowing him why something is valuable or how something works:
4- Casestudies Case study is also one of the most valuable types of content marketing . casestudies are basically customers stories that illustrate how your has helped specific client or customer to becoming successful , businesses can use case studies to highlight their special applications or uses for their services and products
5- E-books ebooks are also one of the best types of content marketing for gathering lead information it’s important to note that ebooks require a bit more of an investment than some other types of content marketing like blogs or social posts.they are longer and more involved to create .

Why is content marketing ?

Brand awareness & building trust

Building brand awareness can be very difficult and expensive through advertising . so content marketing however , can be a mor cost effective way of awareness .And One of the greatest benefits of content marketing is the reputation building qualities of great content . Great content can help you to building trust with your leads and customers.when consumers read your content , they start to develop an opinion about your brand . If the content that they finds engaging, valuable, and educational,thent they will start to think the same about your business.

Increased organic visibility (SEO) and traffic

The importance of content marketing becomes more clear when we look at the role that content plays in helping to your business for building and improving at search engine optimization. Nowday’s it is common to see sites drive morethan half of their oragenic traffic come from content oriented pages asopposed to category and service pages and even the homepage.

Content works long after publisihing.

  • Increase referral traffic.Content marketing helps you set yourself apart from competitors.
  • Content helps support nearly every other digital marketing strategy.


After describing about content marketing and benifites of content marketing , it’s easy to see why is content marketing important for all type of business . content marketing not only effective for your brand visibility but also it can help us to building our stronger relationship with customers and leads . It’s going to be an increasignly important a part of the marketing strategy for online business going forward.


Content Management System

MS full form is content management system, It is a software program that can be used to manage the creation and modification of digital content. Cmses are typically used for enterprises content management (ECM) and web content management (WCM). An ECM facilitates collaboration in the workplace by intracting document management, digital assest management and records retention facilitates, and providing end users with role-based access to organization’s digital assests.
a content mangement system typically has two major components: a content management application (CMA), as the front-end user interface that allows a user , even with limited experties , to add , modify, and remove content from a website without the intervention of a webmaster; and a content delivery application(CDA), which comaplies the content and updates the websites.

Content Managers are tasked with building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, managing a content team, growing an online

Enterprises con
tent management (ECM)

ECM is extend for the concept of content management by adding the timeline for each content item possibly enforcing , processes for the creation , approval and distribution of them. system that impliment ECM generally provide a secure repository for manage items, be they analog or digital, that index them. they also include one more methods for importing content to bring new items under management and several presentation methods to make items available for use .
Web content management system (WCM)

web contement management system is a software content management system (CMS) cms specially for web content . it provides websites authoring , collaboration , and adminstration tools that help users with little knowledge of web programming languages or markup languages create and manage website content . A WCM provides the foundation for collaboration , providing users the ability to manage documents and output for multiple author editing and participation. most systems use a content repository or a database to store page content , metadata ,and other information assets the systems needs.
Other popular features of CMSes include :

  1. SEO friendly URLs
  2. Integrated and online help , including discussuon boards
  3. Group based permission systems
  4. Full template support and customizab
    le templates
  5. Easy wizard-based install and versioning procedures
  6. Minimal server requirements
  7. Integrated file managers
    CMS software vendors
    there is a huge number of both free and subscripition-basrd offerings available for personal and enterprise use. there are some examples of CMS platforms providers :
    Share point – A collection of cloud – and web-based technologies that makes easy to store.
    Documentum- it provides tools for storing and retriving content rapidly,and it’s known for fine-grained access control.
    Joomla- A free and open sourceWCMS built on an MVC framework.
    WordPress- Another free and open source WCMS based on PHP and MySQl. wordpress can be utilized as a part of an internet hosting service (WordPress.com) or it can be deployed on a local computer to act as it’s own web server(WordPress.org)
    DNN- Provides marketers with the content management tools they need to easily access all of their digital assets regardless of where they are stored, publish content to any online channel.
    Backdrop CMS- A free and open source CMS that is part of the Drupal project and focused on providing affordable CMS for small and medium sized organizations.
    Based on market share statistics, the most popular content management system is wordpress, used by more than 28% of all websites on the internet, and ny 59% of all websites using a known content management system, followed by Joomla and Drupal

Some Examples

  • WordPress. WordPress is by far the most popular content management system. …
  • Joomla. After WordPress, Joomla is the second most popular CMS. …
  • Drupal. …
  • Magento. …
  • Squarespace. …
  • Wix. …
  • Ghost.

I Hope our content is valuable for you information , and if  it is  valuable for you you can give us feedback. 

thank you

Name- Vishal kushwaha

Digital marketing

What is Digital Marketing

What is Digital Marketing

What is Digital Marketing

Digital marketing is a strategy of doing all business in present and
future time . because with over 460 million internet users, India is the
second largest online market, ranked only behind China. By 2021, there
will be about 635.8 million internet users in India.
and there are different types of soures of doing digital marketing as –
social media marketing , Email marketing ,affiliate marketing , content
marketing , mobile marketing ,etc. and it’s not costly it can be in cheap

Social media marketing(SMM)-Topic(What is Digital Marketing)

I think all people who has a smartphone, tablet, laptop, etc. they are almost
50% to 60% people uses any social media network as- facebook ,
Whatsapp , instagram, twitter, etc. so these are the reason of doing
social media marketing.
SMO(social media optimization) is a part of smm and it is non paid and
efective type of strategy of collecting or gathering people’s on your
page or post.
E-mail marketing

marketing is the best way of direct selling or it’s a good methodof awareness about your product or business plan , 

What is Digital Marketing

What is Digital Marketing

because 85% to
90% user of smart phone of sharing their personal information. As a
example importance of email marketing – all companies are connected
through email of their implies .
Affiliate marketing-
In short term affiliate marketer is like a
medium of selling product ‘s and plan’s of companies in their on
websites or their social media pages or by url and etc. most uses of
affiliate marketer is in large online selling companies as- amazon
,flipkart , snapdeal, etc. Affiliate marketer payments are in their
conversion of selling products . and Affiliate marketing is also a good
option for online business .

Content marketing-

In general, content marketing is a marketing technique which involves
creating and spreading contents valuable from the point of view of
recipients of the content, aimed at drawing attention and thus
engaging a community gathered around a particular target group.
Content is what users want to read, learn about, watch or experience.
From the perspective of business, content is important information
presented on a website, in an application or by means of otheravailable channels of digital presentation, which have the mission of

Other types of marketing 

Search engine optimization





What is Digital Marketing

What is Digital Marketing

Explained by vishal